Market Overview

Mobile Gaming Industry Overview

Mobile gaming is a $106 billion industry (by revenue), which is bigger than both PC and console combined. It is growing at 26.8% per year, which is 2.5 times faster than PC (Source: Newzoo).
Mobile games represent the platform with the most users because it is highly accessible, meaning it is the perfect avenue for mainstream adoption of NFT-gaming.

2012-2021 Global Games Market

Revenues per segment 2012-2021 with compound annual growth rates
Source: Newzoo (

Mobile RPG Genre

The annual revenue of the mobile squad RPG market is $5.9 billion and growing at 50%+ year-on-year, meaning it's one of the most popular genres in the world. (Source: Sensor Tower Game Intelligence 2020)

Spending per player

Spending per player in mobile RPGs is very high due to the deep collectability and retention of these games, as per the examples below. There is a massive opportunity to unlock even more spend by introducing real ownership, tradability and provenance.
Source: Slice Intelligence

Market Comparables

The overall market itself is highly fragmented, unlike PC platforms where 1-2 top games dominate most genres. This fragmentation allows lots of room for new entrants to break in and completely disrupt the market.

Mobile RPG Revenue per Month (June 2021, USD)