> For the complete documentation index, see [llms.txt](https://portal.guildofguardians.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://portal.guildofguardians.com/marketoverview/mobile-rpg-overview.md).

# Mobile RPG Overview

## The Squad RPG Genre

### Larger Player Base, Higher Chance at Success

The annual revenue of the mobile squad RPG market is $5.9 billion and growing at 50%+ year-on-year, making it one of the most popular genres in the world. (Source: Sensor Tower Game Intelligence 2022)

<figure><img src="https://lh7-us.googleusercontent.com/eD2Op5pD8Lvy3RWE62i9WXbqfoCozKNPMAURfCJzlVoN8qhiwVXzwEA-BA5ahy3LnI1dRE8A14DmsD8-PjJYg8D09j-BFGZJAD1MHSLxdXukkrF1hwpxc08g9kZtn2Xx8W-W0krrs-6U11Rq8PPJZA" alt=""><figcaption><p>(Source: Sensor Tower Game Intelligence 2022)</p></figcaption></figure>

The Squad RPG genre has the second largest target audience base in mobile RPG. In 2022, 25.9% of the total RPG game install came from Squad RPG. (Source: Sensor Tower Game Intelligence 2022)

<figure><img src="https://lh7-us.googleusercontent.com/CPICiuxUv9I5SKIvMACUDesI2STFHaCUnGKOKpAzIHntfJY_5bypLWGqQ5uOnBXdXi-NCNO34BrqY3R08fJQ5DaxonaDkbsdHlCZCHUn4BZsb00aio3AUOp0l_1C3dW23Bl15NOgDn1T4QYEzO4IBw" alt=""><figcaption></figcaption></figure>

### High Spending Per Player

Spending per player in mobile RPGs is very high because of the deep collectability and retention of these games, as per the examples below. There is a massive opportunity to unlock even more potential by introducing real ownership, tradability and provenance.

<figure><img src="https://lh7-us.googleusercontent.com/x3c_rhNhZWLbYKW40LHjxa0APyq36cIbEUV4HzZqCJbYrmwMq2DxoibCTreOmD2tEHFyYjiRXj8g7DFRbtbe9KKeBKYculBZm-YYRS_vJr1CpUYQLZMt0jkGL_XsGf0o4-6cLt-GARNrZs5NpVBz-w" alt=""><figcaption><p>(Source: Slice Intelligence)</p></figcaption></figure>

### Market Comparables

The overall Squad RPG market itself is highly fragmented, unlike other RPG sub-genres where the top 5 games dominate most download and revenue. This fragmentation allows lots of room for new entrants to break in and completely disrupt the market.

<figure><img src="https://lh7-us.googleusercontent.com/aWpqW3xnoC-3yXGoq5POXtSUn5IyBjzoGlhc280wVsC7ruDhq0nXKSR_btugKHMwB4z75so95qPkLJ_w5_GA9rxflBV_ePRVShAiHJp8xd2TQuO0vyWkuDPn6ezDcRSWaq1JFgt0QQugY-7usxG24Q" alt=""><figcaption><p>(Source: Sensor Tower Game Intelligence 2022) </p></figcaption></figure>


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